NO FRICTION CREATIVE PARTNERS
Built on trust. Connecting artists and brands through music and culture.
I help filmmakers, creatives, brands, agencies, and in-house studios use music to connect with audiences. By working directly with artists, composers, producers labels & music publishers, I find and shape music that serves the story and strengthens impact.
Philosophy
Founded by Michael Frick, No Friction is a music consultancy, production company and supervision practice that pairs brands and artists at the intersection of advertising, culture, media, and technology.
I deliver end-to-end creative, production, and licensing expertise, plus direct access to talent. By navigating the complex world of rights-holders, artists, and representatives, I help partners go beyond traditional media and spark moments that resonate in culture.
Transparency and long-term partnership are at the core of every project.
Music doesn't have to be complicated. If you have questions, I have answers.
Capabilities & Services
Creative Direction & Supervision
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Music supervision & curation
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Sonic identity & music libraries
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Artist-direct partnerships
Music & Audio Production
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Original music production
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Final mix & sound design
Licensing & Rights Management
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Music clearance & licensing
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Internal business affairs
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Direct-to-brand consulting
Content & Strategy
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Content development & distribution
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Digital integration & social strategy
Clients & Partners
Michael Frick is an amazing music supervisor and an even better guy. Over the last couple years, we've teamed up with him on lots of big campaigns here at Barrett Hofherr. He's always nailed the brief and found us killer tracks that work perfectly with our creative. He's helped negotiate and manage the licensing, all the while maintaining his calming laidback presence. He's a key and trusted partner to our agency.
Conor Duignan
Partner/Head of Production, Barrett Hofherr
What can I say about Michael?? He is one of my favorite people to work with in music! He is able to find the track you didn’t know you were looking for and keep you smiling the whole time. He has the best energy! Work with Michael!
Cara Orlowski
Director of Business Affairs,
VCCP
Michael Frick and No Friction helped us bring our project #RunawayTrain25 #MissingKids to life. You can see the final result at www.runawaytrain25.com He collaborated with us to find our music team, label partner as well as the producer and artists to bring our version of the song Runaway Train to life for the National Center for Missing and Exploited Children. Michael was a partner in the truest sense and we couldn't have done this project without him or his insights. His connections and relationships are incredible and he is creative in every sense of the word. I will do more work with Michael in the future!
Tanya LeSieur
Global Director Integrated Production, The Wonderful Co.
Having worked with Michael for over the years, I am not surprised by his success. With a strong background in the media, advertising and entertainment industry, Michael is able to strategize and make decisions based on a variety of perspectives. As he is sharp, sincere and honest, I am lucky that he is both a client and friend.
Josh Binder
Partner at Rothenberg, Mohr & Binder LLP
Michael's skill and understanding of both the music and advertising industry was instrumental in the success of our multi-million dollar QuickBooks - Backing You brand campaign. He was a great collaborator and his expertise in creating and guiding the Daft Punk > Willa Amai partnership was invaluable, pushing the work out of the traditional ad space and into pop culture, subsequently earning us, and him, Variety Media and Clio awards.
Ben Beazley
ECD/CD (Vice, WK, 72andSunny, Chiat Day)
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